November 2007

Donations received (October & November)......................600.00

Paypal fees.....................................................................18.97

Amount spent on advertising.............................................54.34

Amount remaining..........................................................526.69

Total ad impressions (how many times the
ads appeared on the various sites)..................................171,003

Total clicks (how many people clicked on
the ads and came to the New Africa Radio site.....................278

I ran the ads by way of the Google network on all of the African American sites they list and on
sites in the religion category.

With Google, you can either pay by the amount of impressions that appear or you can pay a cer-
tain amount only when someone actually clicks on the ad (regardless of how many impressions
have appeared).

I've found that it's a more cost effective to pay by the click. I'm trying to keep the cost down
so I'm currently bidding 20 cents per click maximum.

Click below to see what the ads look like and to see the list of sites where the ads are appearing.
Because of a number of considerations such as ad size, bid price, etc., they may not appear on
all the sites every time you view them.

Click Here To See The List Of Sites

Click Here To See What The Ads Look Like

View The November 2007 Advertising Report

View The December 2007 Advertising Report

View The January 2008 Advertising Report

View The February 2008 Advertising Report

View The March 2008 Advertising Report

View The April 2008 Advertising Report

For the month of December, I plan to expand the amount of sites where the ads appear and consequently increase the total impressions and the total clicks.

Do you have any ideas for ads or ways to advertise? If so please let me know by sending an email to letters@newafricaradio.com